This document is a toolkit, designed to help everyone who touches the Great Central Brewing Company brand make the best decisions for it. It’s meant to be a guide, not a restriction.
If you’re reading this, these tools exist for you to:
What the Great Central Brewing Company brand is, what it is not, and what we want to do
All the work we make that represents GCBC
A guide for the brand as we grow and evolve
All we say and do, so we communicate with one voice
The GCBC brand grow
Work that we are proud of, work that accurately reflects back and projects out into the world the true spirit of GCBC
Thank you for representing this brand we all believe in.